In a bold bid to conquer new markets, Tanzanian sensation Harmonize has appointed Nigerian-born music executive George “Geobek” Beke as his International Artist Manager.
On April 18, 2025, Harmonize took to social media to unveil his revamped business and talent‑management team, spotlighting Geobek’s arrival as a strategic move to sharpen his international profile. Renowned for spotting trends and crafting global hits—most notably serving as executive producer and A&R on the DJ Tarico‑produced chart‑topper “Single Again”—Geobek will now architect bespoke marketing campaigns, curate high‑impact collaborations, and steer Harmonize’s brand narrative for maximum worldwide resonance.
Geobek’s Pan‑African initiative, the Geobek Standard, has already powered crossover successes like the Amapiano phenomenon “Yaba Buluku (Remix),” uniting Mozambican stars DJ Tarico, Preck, and Nelson Tivane with Grammy‑winner Burna Boy. Under this philosophy of blending authentic African rhythms with cutting‑edge urban sounds, he’ll bridge Harmonize’s local dominance and the global stage—preserving cultural heritage while propelling the “Konde Boy” toward mainstream stardom.
“As International Artist Manager, I’ll be where the action is—building relationships in major music hubs and generating opportunities that benefit Harmonize,” Geobek commented. “I’ll soon head to Tanzania to align with his team on the ground, ensuring every effort contributes to our unified, global‑first game plan.”
