The Temple Company, a full-service creative company operating primarily in the Entertainment, Sports, Media/Film and Art, has faulted and addressed certain inaccuracies in the recently released Nigeria Box Office Rankings 2024 by FilmOne Entertainment, published on January 8, 2025.
In a statement Tuesday and signed Mr. Femi Salawu, Head, Public Affairs and Media Relations, The Temple Company, the firm stated that while it appreciate FilmOne’s initiative in providing industry analytics, they must highlight significant oversights in the report, particularly concerning the “Highest Grossing Female in a Supporting Role” category.
The statement read partly: “Of specific concern is the misrepresentation of Bisola Aiyeola’s contributions to the year’s cinematic achievements. Despite delivering compelling performances as Supporting Lead in multiple successful productions including “Everybody Loves Jenifa,” “Ajosepo,” “Muri,” and “Ko,” her significant role as Madam Bassey in “Everybody Loves Jenifa” was notably omitted from her box office aggregation.”
It continued: “This omission raises important questions about the methodology employed in the ranking system, particularly:
1. The classification criteria between lead and supporting lead roles
2. The consistency in applying these criteria across all evaluated performances
3. The transparency of the data aggregation process
The traditional industry standard defines supporting roles based on screen time and narrative impact, with supporting actors having fewer but impactful appearances compared to leads. This established metric appears to have been inconsistently applied in the current rankings.
Furthermore, this discrepancy extends to other performers, including Nancy Isime (ranked fifth), whose similar supporting role in the same production received different classification treatment.
While the Nigeria Box Office Rankings represent a valuable opportunity to showcase our industry’s economic impact and market significance, such inconsistencies risk undermining its credibility as an industry benchmark.
We respectfully request a review of the ranking methodology and data aggregation process to ensure accuracy and fairness in representing our industry’s achievements.
